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Last Updated on 2 months by Gülenber Han
Search engine optimization is very important for improving websites. Aligning websites with SEO offers many advantages, such as reaching potential customers, increasing visitor traffic, and making the brand visible. For these reasons, the SEO agency implements many strategies to harmonize the website with SEO. One of the highlights of these strategies is the topic cluster. A topic cluster is a general topic title compatible with the website, and this title is diversified with the relevant specific titles and content created. This content appears as a column on the website. It is used in appropriate places within this content by finding target keywords for SEO. In this way, the search engine can reach your content when the relevant word is increased. It is also important to pay attention to internal links because these links make it possible for the content to be perceived as a whole. Otherwise, search engines may have difficulty understanding and associating topic clusters, which are divided into specific titles, and this situation may affect the ranking.

What are Topic Clusters?

Topic Clusters

Topic clusters are web page groups for search engines created on a particular topic and for detailed information about that topic. Each set of topics created addresses that issue, from the more general to the more private. Connected with related subtitles containing more specific information, topic clusters are one of the most ideal strategies for SEO. For example, traveling to Spain can be selected as a topic cluster for a website. The subtitles of this cluster can be diversified into travel budgets, accommodation options, and must-see places. Topic clusters generally address the selected topic, the selected subtitles, and the details of the subject are addressed. These sets are created as columns on a page. In this column, the meaningful keywords required for SEO are reflected in the text.

Benefits of Topic Clusters

Search engine optimization is used to rank high on search engines like Google or Bing, and there are many strategies to achieve ranking. Topic clusters are a long-term strategy that is beneficial for SEO. After the correct keyword selection, the relevant words are used meaningfully in the text through the clusters, so the website starts attracting visitors. Increasing visitor traffic provides many benefits, such as promoting products and services, reaching potential customers, and increasing brand awareness and income. Meaningful and rich content written about a topic can be easily scanned and indexed by Google. Pages that best respond to the questions the user is looking for are at the top of the search engines, so the conversion and interaction rates of the website increase significantly. For these reasons, topic clusters are a very useful strategy for SEO.

How to Create Topic Clusters?

Topic clusters may be preferred to create an organic visitor audience for your website. To create ideal topic clusters, you need to go step by step and pay attention to certain details. The steps below can guide you in creating these clusters.

1. Choose a Core Topic

It is necessary to choose a basic topic for the content you produce and then divide it into more specific parts. The selected topic should be relevant to the product or service you provide and compatible with your website. For example, the main topic selected on a health-related website should come from this area. The main topic title should be a general title to cover all subtitles. Analyzing competitors’ content can be a good alternative to determining what title option you are. The main issue should be inclusive, but a wide title should not be chosen to cause scattered information. For example, a general title in the field of health can be heart health. It can be diversified with specific topics such as heart diseases, symptoms, and treatments.

2. Do Keyword Research

The first thing you need to do for SEO is find keywords. These words give you the opportunity to take part in the ranking, so the word selection must be correct. When choosing words, it is necessary to consider many values, such as search volume and level of competition. Competitive words with high levels of competition can negatively affect the growth of new websites. In addition, it is very important not to use every keyword found. The following two methods can be used to conduct keyword research.

2.1. Explore Autocompletes

It is possible to see what people often look for in search engines without using any tools. For this, it is enough to write the relevant word in the search bar and analyze automatic completions in a search engine like Google. For example, when the word health is written in the search bar, health-related issues are frequently raised by users below the bar. Although it is an ideal method, it does not provide information such as search volume, difficulty of words, or level of competition.

2.2. Use Keyword Tool

Another way to find keywords for cluster topics is to use a keyword tool. The use of these tools is quite practical because they provide a lot of information, including autocomplete. The most accurate alternative to acting strategically and choosing the most ideal words for your website is to use a keyword tool. SEMrush, Ahrefs, and Google Trends are some popular keyword-finding tools. It is possible to list the relevant keywords about the cluster topics you entered through these tools and see the value of these words for SEO.

3. Create Quality Content

Creating content may seem easy after cluster topics and keywords are clear, but it is not. The content you produce must be of good quality, respond to questions that users can potentially search for, and be written in a meaningful way. Search engine scanners analyze how rich and meaningful the content you write is. One of the main factors that determines rankings depends on how rich the content is. The content that best corresponds to the user’s query ranks high in SERPs. The structure is also very important to producing quality content. General information should be included in the main title and more specific details in the subtitles.

The Role of Internal Links in Topic Clusters

Internal links are indispensable for the content you create. When you create rich and meaningful content on specific topics under a basic topic title, it needs to be linked. This binding takes place through internal connections. Understanding subject sets for search engines is an important detail for scanning and indexing the web page correctly. Search engines like Google without internal connections have a hard time understanding the relevance, relationship, and importance of the content you create. Therefore, since the keywords you place in the text don’t form a meaningful whole, they don’t create an advantage in the ranking. When using internal connections, the column content should be positioned above the connections. This is done to indicate that all content in the topic cluster belongs to that column. Such details are important and are also considered by the content agency. In order for the website to be fully compatible with SEO, internal links must be used correctly.

Selen Cetin

Selen Cetin graduated from Dokuz Eylul University, Department of Linguistics. She has been working as an SEO Specialist at Cremicro since 2022.

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