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Last Updated on 2 months by Gülenber Han
The question of what is SEO is important in many areas. Because it is essential to know this in order to reap the benefits of SEO. Search engine optimization (SEO) is the process of improving the visibility of a website or web page in a search engine results page (SERP). SEO makes a business website discoverable. That’s why you need to know the answer to the question of what is SEO marketing. Your page traffic and sales will increase as your site appears in the top ranks and the first pages of the search engine result in pages. SEO is mostly an adaptation of many departments such as design, marketing, and content production. While some SEO efforts require industry analysis (for example, comparing one content to that of a competitor), the majority depends on search engine ranking algorithms, which can change over time. A well-known fact in SEO is that websites that produce quality content, have high visitors, and receive external links will rank high in the SERP. Also, SEO vs SEM differences should be known.

What is SEO?

seo definition

The answer to the question of what is SEO is significant for your company. Search Engine Optimization studies on your website, which will enable search engines to better understand the content and structure of your website by scanning it, are called SEO. It is the whole of the work done to make your website search engine friendly. The question of what is SEO can be answered by all the improvement work done by search engines about a website. The goal of SEO is to raise the value of a website by improving its search engine ranking and, as a result, increasing the number of site visits. Search engine optimization is the process of improving and optimizing websites for search engines. On-site and off-site SEO are the two types of SEO. It includes all the steps taken to improve your search engine ranking. It is important for your company to know the answer to the question of what is SEO marketing. SEO covers the work done to rank sites or pages higher in Search Engines.

What Are The Benefits Of SEO?

Knowing the answer to the question of what is SEO helps you understand the benefits of these studies. The benefits of SEO are to rank websites high on Google or a targeted search engine based on words. Websites that rank higher get more clicks. More visitors make any online entrepreneur pleased, but the quantity of qualified users is the most crucial factor here. In other words, you should do Search Engine Optimization not to get more visitors, but to get more qualified visitors. SEO studies have an important digital marketing network for corporate companies, e-commerce companies, news sites, and many blogs. With the benefits of SEO, which can yield good results if done effectively, your products and services will be identified through the relevant keywords and your brand awareness and sales rates will be increased by ensuring that you come to the first page. Quality SEO work is an effective marketing network for many companies. That’s why you should know the answer to the question of what is SEO marketing. The way to reach your target audience, and increase your internet sales & customers and income is through SEO. Without SEO, your business cannot exist in the web world. That’s why you need to know the answer to the question of what is SEO marketing. If you want to compete with your competitors in this lane, you will need an SEO agency.

Visibility And Rankings

The first of the benefits of SEO is visibility and ranking. SEO rank is the rank search engines rank a website in. When a person searches for your product or service, it is the rank of your brand in Google results. visibility in SEO; It is the rate of traffic that a website receives thanks to the ranking it has in a keyword search. Let’s say you’re on the 5th rank of a keyword in the Google search engine. Let’s say you get a 12% share of the total search volume because you are in the 5th place. Your website’s visibility in this search word is 12%. This term describes how prominent a particular domain (domain) is in search engine results. With high visibility, your domain name becomes prominent in search engines. Lower search visibility indicates that a domain name is not easy to find. Visibility and rankings fulfill the main goals of SEO work (increasing website traffic and converting leads into customers). In this respect, among the answers to the question of what is SEO marketing, there are also studies to increase visibility and ranking.

Web Traffic

Another important benefit of SEO is web traffic. The more your business visitors convert into buyers, the better your traffic quality. You can use the conversion rate to determine the quality of website traffic. In this respect, web traffic should also be known for what is SEO marketing. While this depends on your business type and your goals, a 5% conversion rate is a good one. When your website visitors look for the things you sell, you get good traffic. If you are selling Blackberry smartphones, traffic should not come from those who want to buy fruit. It is true that the quality of traffic is important. But your traffic volume is just as important. The number of visits may be used to determine your traffic. But there is more to monitor: visitors, page views, and visit time. You do not need to calculate these elements manually. There are tools available to help you increase your website traffic, such as Google Analytics or StatCounter.


Trustworthiness is another of the benefits of SEO. The greater your SEO score is, the higher you rank on search engines like Google and Bing. While increasing visibility from higher Google rankings is beneficial to all companies, a secondary benefit is the trust you build with potential clients. Users prefer to believe the suggestions that a search engine provides, thus ranking higher for the terms a user is looking for will confirm your product or service as trustworthy in the eyes of the user.

User Experience

User experience is one of the most important benefits of SEO. A well-optimized website explains what product or service is being offered, how to get it, and answers any questions that may arise. Search engines like Google and Bing can simply retrieve the information they need to transmit to users by tailoring the site’s design to the user’s experience. If a user can’t find what they’re looking for on your site, search engines are likely to struggle as well.


Among the benefits of SEO is growth. There’s no arguing that SEO is crucial to the success of your business. As previously said, the higher you rank on a search engine for a range of high-volume keywords, the more organic (as opposed to sponsored) online traffic your site will receive. That’s all there is to it. A website that has been well-optimized is more likely to attract new visitors and produce more money. After finding your website through a search engine, people are more inclined to share it on other social media channels like Facebook or Instagram.

Improves Brand Awareness

Among the benefits of SEO is increasing brand awareness, which is one of the most important benefits for your company. This is where you need to know the answer to the question of what is SEO marketing. When you boost your rankings, one tangential element outside of turning people into customers is general brand awareness. The more touchpoints you can generate simply by getting to the main page and advancing to the top, the better. Even if they don’t visit your website, potential customers will learn to associate your brand with those solutions just by being present. This is especially important if you’re competing for certain search terms with other businesses. When customers ask inquiries or explicitly search for the product or service you provide, you want to be at the top of their minds. And if your rivals hold those searches, those organic sales will almost certainly go to them.

It Benefits Other Marketing Initiatives

The benefits of SEO also include other marketing initiatives. In many respects, verifying what has performed naturally through other marketing methods may confirm whether or not anything in your SEO plan is genuinely working. It can inform you about industry trends, what customers are more likely to click on, which features of a product or service are more valuable, and even what you should call a feature. Once again, you’re optimizing your site by determining what matters to your visitors. That’s why the question of what is SEO marketing is important.

What is SEM?


The question of what SEM is, should be known for SEO vs SEM. SEM, or search engine advertising, is a marketing activity in which you increase traffic to your web page by purchasing paid advertisements on search engines. You prepare ads to be published on platforms such as Google, Yandex, and Bing, and you offer different types of price offers, such as display ads specific to certain keywords or to your target audience. In this way, you will be included in the paid areas on the search results pages. With SEM studies, you have the chance to increase your traffic immediately. In SEO studies, you will see results in a longer term than SEM. However, if your organic visibility is low when you stop advertising, your visitor count will drop drastically. SEM allows potential customers to search for words and phrases related to your business or brand to advertise in this space. These words are called keywords. For a successful SEM performance, the more relevant and unique keywords you identify for the product or service being marketed, the easier it will be for users to find your business, and the traffic you will get on your site will increase accordingly.

SEM vs. SEO: Which is Better?

SEO vs SEM are two concepts that are frequently used in the digital marketing world. However, these two concepts can be confused with each other for those who do not have a good grasp of the subject. SEO vs SEM, which are especially critical for online shopping companies and e-commerce sites selling online, is important in order to reach new audiences and stand out in the market. Both concepts help to increase the visibility of websites in search engines, but there are several differences between SEO vs SEM.

The most important difference between SEO vs SEM is their cost. SEO is less expensive than SEM, which is a more expensive application. The major reason for the high cost of SEM is that the pricing of the keywords used in different industries changes all the time depending on how much they are utilized. The cost of a keyword rises when it is used more often by users. In SEO applications, however, this is not the case. Keyword fees are fixed. Since SEM applications are ad-heavy applications, the effect time is very fast. It has a factor such as reaching the target audience instantly with the right planning and work. SEO is a more forward-looking study and the time-to-effect is not as fast as SEM. When compared to SEM research, SEO studies are more thorough and long-term.

In general, client behaviors include the need to achieve high search rates quickly. It is expected that among the search results, the items or services that are scheduled to be purchased will be found efficiently and swiftly. In this sense, SEM applications are the right point. In terms of fast accessibility, SEM applications have great importance on search engines.

In summary, SEM apps should be used to reach the target audience as rapidly as feasible. In forward-looking and continuous applications, it is a good move to implement SEO practices. It can be said that SEO vs SEM are the biggest helpers of businesses in reaching their goals online.

Improve Both of Your SEO and SEM Strategies

There is no clear method or solution when comparing SEO vs SEM. There are several issues to consider. Some businesses may choose to focus only on SEO. Others may want to concentrate on SEM. And, on occasion, combining SEO vs SEM methods is the best course of action. It all depends on the type of your company and your goals. However, now that you understand the similarities and distinctions between SEO vs SEM, you’ll be better able to determine how each might assist your company in achieving its objectives.

Selen Cetin

Selen Cetin graduated from Dokuz Eylul University, Department of Linguistics. She has been working as an SEO Specialist at Cremicro since 2022.

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