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Last Updated on 6 months by Enise Ürek
Search engine optimization is one of the most ideal strategies used to rank high on Google and similar search engines. There are also some applications that support this strategy. Among them, it is an ideal way to use the features of the search engine result page. The results page contains additional information called rich snippets sometimes called rich results. It takes this information as structured data from the HTML of the relevant web page and adds it to the search engine result page. While a standard snippet title appears as a meta description and URL on the result page, these snippets also contain information such as ratings, product prices, stock information, recipe time, and materials. This information is not effective for taking the top positions in the direct ranking, but organic visitors attract traffic and are perceived as more remarkable by users. Creating a strategy with a successful SEO agency is very effective for the growth of the business. Because no matter how important the ranking is, the factor that determines the click is the presence of this information.

What are Rich Snippets?

Rich snippets are the name given to the additional information that appears on the Google search result page. This information takes place below the title and URL of the web page and is very functional. These snippets have significant importance for SEO and make it easier for the relevant web page to stand out and get clicked. This information is generally available as structured data in the HTML of the relevant web page, and Google reaches out there, highlighting this information. These snippets include data such as description descriptions, product price, release date, and rating. This data is ideal for attracting user’s attention and creating organic visitor traffic. There is competition between the web pages listed on the search engine result page, and this additional information highlights you from others.

Rich Snippets vs. Rich Results

There is no clear definition that separates rich snippets and rich results. According to Google, both terms have the same meaning, but there are those who say there are some differences between them. These snippets are used more in the recipe content, movie rating, product price, location of the event, and any additional information on the URL and title. Rich results are the presentation of structured data from HTML of related web pages and any search results with visual content. That is, rich results are also known as a term that characterizes a wider search result that also hosts rich snippets. These terms, both of which are used for the same meaning, are basically a SERP feature and are quite necessary for SEO.

The Uses of Rich Snippets for SEO

Using rich snippets has a direct strategic impact on SEO. When Google receives additional information from structured data, it displays more information on the search result page than usual. Even this additional information alone is sufficient for the user to click on your website. Google says that using structured data is not the top criterion for ranking, but it can be used to attract organic visitors to improve the user experience. The user wants to find an answer to his question while using Google and tends to click on the web page that gives the most comprehensive answer. If users see additional information on the results page, they can click thinking that they will find the answer to the question he is looking for there. Thus, even if it is not in the first place, it can increase the click rate and visibility through additional information. Not using these snippets on a website doesn’t mean that the user will not click on that page, but the presence of additional information can significantly increase the click rate. Additional information is valuable because for the user it is more effortless. Also, it increases clicks. Additional information is a reliable and ideal way to take the top positions in SERPs, protect your place and support your SEO strategies’ success.

Why are They Important?

The importance of additional information, especially for SEO, is undeniable.  3 basic information is usually shown on the search result page. This information consists of a title, meta descriptions, and URL. This basic information is a standard snippet example. Users also click on relevant web pages based on this information rather than the ranking and try to find what they are looking for. Rich snippet adds additional data to this information. For example, the web page with a movie lists information such as title, meta description, URL, as well as IMDB information, type, subtitle options, and image quality of the movie. Therefore, these results are perceived as more remarkable than standard snippets and put the relevant web page in front of competitors. Although it is not a criterion that determines how high you will be on Google, it is very effective for organic visitor traffic and has become important for SEO.

Rich Snippets Examples

It is recommended to use rich snippets for SEO. For this, you need to add additional information that best suits the type of your website and related web page. The following specific examples can help you understand how it can apply.

1. Recipes

The most widely used examples of these snippets include recipes. This style is easy to use on web pages because it contains information such as a photo of food, preparation time, how many people it has, how many people have tried/ evaluated it, calories of food, and ingredients to use. This information can be drawn instantly and creates organic traffic, regardless of the relevant ranking.

2. Movies

A similar situation applies to movie results. The presence of additional information when searching for a movie is highly effective in clicking and is a well-functioning method for SEO. The movie includes information such as duration, IMDB score, players, type, and subtitle options.

3. Music

Information such as a composer of music, songwriter, year of release, and those who perform related music can be used as rich snippets. Additional information can be a guide for users who need extensive information.

4. Products

One of the best places where these snippets work for SEO is e-commerce sites. Detailed information about a product greatly increases the click rate of that web page. The visibility of the brand, the organic visitor rate, and sales also increase in this direction. Information such as the stock of the product, important features, price, and product reviews, if any, are very valuable in the context of the product.

5. Events

Additional information about the events is also very valuable. Using this SERP feature to increase the click rate despite the ranking is an effective method. Information such as program, ticket price, campaign information, and location of the event can be used.

How Rich Snippets Improve SEO?

Rich snippets are one of the features required for an effective SEO strategy. For the visibility of the business, the increase in sales, and the organic visitors, it is not enough to be at the top of the ranking only. Although it is very important, it is the presence of snippets that determine the click rate. So rich snippets allow you to stand out from competitors regardless of ranking and contribute to your SEO strategy. Additional information can be used as a tool to attract organic visitors. It is also an ideal choice for building trust in users. Performance marketing agencies use this type of SERP features to make businesses grow and in this direction create an effective SEO strategy.

Selen Cetin

Selen Cetin graduated from Dokuz Eylul University, Department of Linguistics. She has been working as an SEO Specialist at Cremicro since 2022.

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