Last Updated on 2 months by Enise Ürek
What is local SEO question is important for local companies. If you own a local business or do online marketing, you may have noticed how significant it is to rank in search results specific to a particular geographic area. Local SEO is very different from the average SEO strategy and local search results change faster than others. Local Search Engine Optimization is a set of studies that allow you to rank at the top of certain keywords for regional listings in search engines. Google’s working concept is to prioritize local search results in order to provide the most relevant results to users.
What is Local SEO?
Knowing the answer to the question of what is local SEO is necessary for successful SEO work. Local Search Engine Optimization is an incredibly effective way to market your business online. It helps businesses promote their products and services to local customers when they search online. This is achieved through a variety of methods, some of which are drastically different from those implemented in standard SEO. For this type of search query that typically includes a location, search engines understand that what the searcher wants is business recommendations or location-based listings. Local search engine optimization is a subset of search engine optimization that focuses on making a website more visible in local search results. These efforts include content, on-page improvements, and merging it all with a targeted, localized aim. Local SEO is about how you can optimize your website to rank better for a local audience. A website gives you the opportunity to target the entire online world. But if the target audience for your business is actually in or near the city where you are in your office or shop, you will need at least some local Search Engine Optimization practice. In short, you need to optimize your website so that people know where you are located and can find you offline.
Why is Local SEO Important?
Another question that is as important as what is local SEO is why local Search Engine Optimization is important. Local Search Engine Optimization is extremely significant for regional service companies. A homeowner with broken plumbing is likely to find the plumber that he will get support from by searching on search engines, and if you are in these search results, he is likely to choose you.
In a study by Forbes magazine, 95% of smartphone users use their phones to make local calls, and 60% result in a visit. Again, a review by SearchEngineWatch states that 70% of mobile users contact a business in the search results they perform on Google with their mobile phones. Even these statistics alone show how significant “Local Search Engine Optimization” studies are. Internet usage is increasing day by day in every aspect of our lives and people who want to get service on a subject prefer Google search engine as a reliable source. This situation continues to increase day by day. Being visible to your potential customers about the product you serve in your location means you will have a high conversion rate.
What is The Difference Between Local And Organic SEO?
Knowing the answer to the question of what is local SEO will help you understand the difference with organic SEO. Traditional and local SEO both aim to improve your company’s ranks in internet search results so that more people can find, contact, and buy from you. Here’s the distinction. Local Search Engine Optimization helps you to acquire local search territory and engage with searchers in your region, whereas traditional SEO focuses on enhancing your site’s exposure on a national or worldwide scale. Many of the SEO and local SEO approaches are the same. Local Search Engine Optimization solutions, on the other hand, use unique techniques to help you connect with local searchers. Let’s look at some characteristics of each method now that you know the difference between SEO and local SEO.
How Does Local SEO Work?
Since you have learned the answer to the question of what is local SEO, you should also know how it works. When you type a search word into Google, it analyzes the pattern of various website signals, or ranking factors, such as your site’s relevancy, to generate a list of sites that match your query. The majority of people are unaware that when they type something into Google’s search area, it does not perform a live search of the whole internet. It’s simply going through Google’s backup of all the sites it’s discovered. This copy is referred to as the Google Index. To generate the index, Google uses “spiders,” which are little programs that explore the web. Each spider follows the same pattern: it begins on a single page, then follows the links on that page, then moves on to the next page’s content, and so on.
How to Do Local SEO?
Local Search Engine Optimization includes multiple studies carried out by an SEO agency with regional targeting as a whole. In local SEO, studies such as target audience analysis and keyword analysis are carried out, such as on-site SEO studies. After knowing the answer to the question of what is local SEO, you can understand how it is done.
Optimize For Google My Business
Google My Business is an effective tool developed by Google for small businesses serving locally. Thanks to this service, users can access detailed information about your business via Google. Every business must complete Google My Business registration for regional visibility. However, for this, it is important to choose a category, create contact pages, and enter complete and correct information.
Your contact information and website information on your Google My Business profile make you more visible. In addition, you can draw a more corporate appearance when you upload the exterior and interior images of your business in a professional way. With visual optimization, you can increase customer loyalty and become more visible by interacting with customer comments.
Engage On Social Media And Add Posts To Google My Business
You should use your social media accounts to increase local SEO efforts. You can reach and interact with your target audience through social media applications, and then you can be directed to your website. Thus, you can both increase your followers and attract more visitors for your search engine performance. You can support your regional optimization efforts by linking to your website with special campaigns and quality social media content.
Ensure Your Name, Address, And Phone Number Are Consistent Online
NAP is an abbreviation for name, address, and phone number. NAP is all contact details available on your website. Because Google values accurate information for its users, the information you provide must be accurate and consistent when optimizing your website. You should make NAP arrangements so that users and search engine bots coming to your website can reach you. Search engines determine your location based on your contact information and enable you to reach people. If you are using WordPress infrastructure on your website, you can easily adjust your NAP settings with Yoast SEO, Rank Math SEO, and All-in-One SEO plugins.
Local searchers will want to get in touch after reaching out to nearby businesses. For this, you must make your contact information visible on your website. Users should be able to easily access all details such as company name, full address, location information, and phone number. In this way, people who reach you are more likely to benefit from your products and services. Optimize for search engines to easily access your contact information. Thus, visitors can access your contact information from search engines.
Optimize Online Directories And Citations
Citations that improve your SEO are an important part of any Local Search Engine Optimization plan. However, before you can obtain any benefit from those local citations, you must first ensure that you have them. Then you must verify that those citations are performing at their best for you. Your company’s name, address, and phone number will appear in every reference, but some may also include additional information, such as a backlink to your website. Make sure your website link is consistent (e.g. https, www, or non-www). Whenever possible, include as much useful information as feasible in the citation.
Perform A Local SEO Audit
Any local company wants to boost its organic rankings. In the previous two years, searches for “near me” have increased by nearly 900 percent. Only 25% of Google queries will go beyond the first page, according to HubSpot. If your business is on the first page of Google, you may expect a boost in traffic, clicks, and, eventually, consumers. An audit is designed to assist you in determining where you stand and what you need to do to improve. Your local SEO audit might be a standalone project or part of a bigger digital assessment.
Improve Your Internal Linking Structure
Your website should have a certain layout for visitors. Your visitors should always see a hierarchy system that you aim for on your pages. You should encourage visitors to take action with phrases to take action. You can create a hierarchical layout using a contact form, a clickable phone number, or maps.
Creating internal links between the links on your website attracts the attention of search engines and allows visitors to stay on your website longer. Search engines will have a positive evaluation if an audience spends a longer time on your website. It is effective in reassuring your visitors and increasing the search engine performance of your site.
Optimize URL, Title Tags, Headers, Meta Description, And Content
Title tags are HTML elements that describe your page to search engine bots and users. By including location information from the title tag, you can make Google bots notice you. Thus, you can be visible to people near you in location-based searches. You can stand out in local searches by making your company visible with location-oriented keyword groups. Your URL structure is also effective in SEO studies. The URLs of your web pages should be short, effective, and contain your main keywords. You should also include local expressions in your URLs for local SEO. You can attract more visitors by editing the user-friendly URL.
SEO studies are built on keywords. Keyword analyses are different in local SEO work. Geographically focused keywords should be determined for Local Search Engine Optimization studies. With the right keywords, you can rank first in the searches of people around you. You should create your content accordingly by adding regional elements to the keywords you have determined by making a target audience analysis. When identifying locally focused keywords, it is also more effective to focus on long-tail keywords.
Add Location Pages To Your Website
Google Maps, Yandex Navigation, and Apple Maps for iPhone users are among the most effective tools for local search. When it comes to finding a company in their nearby area, people choose navigation apps. By registering on Google, Yandex, and Apple Maps, you can become physically more accessible, apart from your local Search Engine Optimization efforts. 75% of people who want to go somewhere prefer Google or Yandex services.
Create Local Content
There are more than 200 criteria in the ranking of search engines. However, the main purpose of search engines is to increase the user experience and to provide the users with the most effective experience. Creating content that will direct search engines while producing content in your local SEO studies is one of the biggest mistakes. While creating content, you need to create user-oriented articles. You need to create content that will solve the problems of your target audience. For this, you can get support from professional copywriters.
Ensure Your Website Is Mobile-Friendly
Mobile compatibility is a very important feature of your website. Search engines highlight mobile-friendly sites. In order for your website to stand out in search engine results and reach more people, you should choose a mobile-compatible, responsive design theme. Thus, all your pages and content can be viewed from smart devices without any problems. If you do not have a mobile-friendly website, you can contact us for the best web design prices.
Get Inbound Links with Relevance And Authority
Links that are made outside of your website and directed to your website are called backlinks. You should obtain strong referrals from many sources in order to rank better in search engines. In local SEO studies, there is a different understanding of backlink studies. For your website, you can get links from directory websites that promote websites in the same industry as you.
Participate In Your Local Community
Comment sections on websites are areas that search engines perceive as interaction. Therefore, you should ensure interaction in the comments made about your products and services on your website. You may gain conversions from former clients as well as develop trust with new consumers via comment interaction research. When a person has a bad experience, they want to provide feedback to the brand. For this, he communicates through comments. Users who want to buy a new product first read the reviews. By valuing and interacting with users in the comment section of your website, you can also get quality content in terms of local Search Engine Optimization.
Local SEO Tools
Local Search Engine Optimization is an important search engine optimization that helps companies become more visible in local search results on Google. Local SEO is a very important strategy for reaching potential customers, especially if you are a business that serves or resides in a geographic area. There are various tools for this.
Whitespark Local Citation Finder
A local citation is any internet reference of a local business’s name, address, and phone number. Citations are important because they assist local companies to appear in internet searches, and when local businesses actively maintain their citations to guarantee data accuracy, trust in these online listings increases. Whitespark is intimately familiar with this world. Whitespark provides local listing management, makes recommendations for where your business should be listed, analyzes your competition, and creates and monitors your citation growth for improved local search rankings.
The Screaming Frog SEO Spider is a website crawler that extracts data and audits for common SEO problems to help you boost onsite SEO. Download and crawl 500 URLs for free, or upgrade to a license to remove the limit and gain access to more features. The SEO Spider is a strong and versatile site crawler that can swiftly crawl both small and large websites while allowing you to analyze the findings in real time. It gathers essential onsite data to assist SEOs in making educated decisions.
Moz Local helps you ensure that the big four data collectors don’t continue to submit false information about your business to the hundreds of local business directories where they sell information. Whether it’s a wrong business name, address, or phone (NAP), incorrect information is a problem because it will result in losing sales when your customer arrives at your old address or calls the wrong number. However, you may not know that having conflicting information about your business on Google will hurt your ranking and make it harder for potential customers to find you online. This is where Moz Local is most useful. It updates all four of these major data collectors in one click.
Ahrefs is a local SEO tool for link profiling, keyword research, competitor analysis, ranking tracking, and site audits. Ahrefs is a popular local Search Engine Optimization tool that people use to get better Google rankings. It allows you to easily perform competitor analysis. It helps in displaying the ranking of brands. It is a tool where you can get help with keywords without difficulty. You can easily track and analyze websites. Bancklink will present its research to you without tiring you out. It can be a good helper to generate inspection reports. You can get help from Ahrefs while doing content research on your site. It can easily find a problem on your site and solve it. It helps you to follow up and analyze the advertisements of your competitors.
In order to increase traffic to your website, search engine optimization is required in order to find your potential customers on the internet, along with the best SEO work. By using a few tools at the point of analysis, you can analyze your competitors and see the benefits of seeing what is required in optimization studies. For this, with the SEMrush tool, you can make all your analyses that will contribute to local Search Engine Optimization studies with one click, and you can apply many techniques together with digital marketing methods. What kind of keyword should you start with when creating your sites, you can determine a good theme along with the best ideas. If you are in the shoe industry, you can choose “sports shoes”, if you are in the clothing industry, you can list the most searched keywords with the keyword selection “trousers models”. You can do keyword research by searching by country. In this way, you can find which words are the most searched words in your region, or country, according to your industry.
SEMrush will provide you with the most views as well as the keywords where you can find your potential customers. Thus, together with local Search Engine Optimization techniques, you can make the best targeting with the necessary optimization and content strategies. What are your competitors’ performances based on? It presents all of them to you by making an accurate competitor analysis. You will be able to see the overview directly on all the sites you want to analyze, from the number of views to the potential customer gain. You can add your sites like a project and follow them every day. You can see whether your rankings are falling or rising in real-time. You can report all of these reports as PDFs whenever you want and follow them every week.
BrightLocal Local Search Results Checker shows you search results from a city, town, or even anywhere down to the ZIP level. The tool may help you produce and monitor reviews on local sites, examine neighboring rivals, and understand your local search success. Client access and white-labeled reports are also available through BrightLocal, making it a good fit for both agencies and brands. For local companies, local Search Engine Optimization is an essential component of any SEO plan. Local Search Engine Optimization will assist your audience in finding you when they search online if you have a shop or a service area.
With this tool, you can pull the title, meta description, and keywords of the URL list you specify. BuzzStream is a link-building and digital PR platform that finds influencers, maintains connections, and gives you tailored access. If you need assistance with content marketing, influencer marketing, link development, or public relations, BuzzStream might be the solution for you. With a focus on link-building, the tool allows users to create and manage link-building campaigns and do it all in one place. The Buzzstream team is constantly working and striving to improve the tool and provide customers with advanced features.