Last Updated on 2 months by Enise Ürek
With more than half of the world’s population now using social media, social channels are an important tool to raise brand recognition, communicate with customers, increase traffic, and even sell items and services. That’s a lot of features for a single communication channel. Along with social media management tools, social media agency also increases efficiency and enables social teams to achieve more.
Why You Should Use Social Media Management Tools?
Social media management tools can help you with your social media strategy by scheduling, posting, collaborating, listening, and/or reporting. They may also be able to streamline cross-platform interactions with followers, provide access to all of your social profiles through a single dashboard, and assess your success. Social media management tools may also integrate with other tools used by your teams, such as marketing software or CRM.
Best Social Media Management Tools for 2022
The social media management tools listed here are appropriate for all social media management teams, and you can tailor them to match your individual needs and goals.
SproutSocial is one of several social media management tools that may help you with social listening, publishing, interaction, and analysis. The technology automates the procedures of posting relevant material on social platforms, as well as producing and delivering tailored messages to prospects, customers, and followers – all of this assistance saves social media managers important time.
Customer care tools are available to aid you in providing support to consumers on social media when they want and need it. With Sprout Social, you’ll be able to gain a better knowledge of who your audience members are, what they want from you on social media, and how you can enhance your existing approach.
Sprout Social is one of the few social media management programs that also have customer relationship management (CRM) capabilities. Having a comprehensive profile of your consumers allows you to better serve them and establish deeper relationships with them. This program presently covers all major social media networks, including Meta, Twitter, Instagram, Google+, LinkedIn, and Pinterest, making it a fantastic solution for all-in-one administration. There are three paid options available:
- $89 per month for standard
- $149 per month for professionals
- $249 per month for advanced
According to Sprout Social, their Professional plan is the most popular since it allows you to manage up to ten social network accounts in one spot. It also includes an all-in-one social box, a social content calendar, reaction rate, and time analysis reports, Twitter hashtag analysis tools, and a slew of other useful features. You also receive a smartphone app with any of their services to manage your social media accounts on the fly. Although the Standard plan contains many of the Professional plan’s features, you can only manage up to five social profiles if you pick this option.
Hootsuite is a platform for social media marketing and administration. It has a dashboard that allows you to control all parts of your social media campaign. Although there are subscription plans with greater features, Hootsuite offers a free plan that is enough for small businesses. You may schedule up to 30 social posts in advance with the free plan.
With Hootsuite’s free account, you may also manage three distinct social profiles from your dashboard. Finally, because just one person has access to the account, this solution is appropriate for small organizations. Hootsuite offers four premium plans:
- $49 per month for professionals
- $129 per month for the team
- $599 per month for business
- Varies for enterprise
Because it allows you to manage 10 social profiles in one location, the beginning Professional plan is a suitable solution for small enterprises. You also receive limitless scheduling, albeit you can only have one user. You may manage up to 20 social profiles in one location with the Team plan, which is available for up to three people.
All Hootsuite subscriptions include unlimited planned messages, unlimited auto-scheduling, a publishing calendar, a social inbox, and a slew of additional features.
Sendible is a social media management application created exclusively for agencies. The platform includes an interactive and configurable content calendar, allowing you and your team to watch and participate in all social posts made, planned, and published.
Use the content suggestion function to generate new content ideas that are likely to resonate with your client’s target audience. There’s also a single-view inbox so you can see all client messages at once, as well as a priority filter option for filtering and prioritizing chats.
Finally, create user hierarchies and procedures to assign access to certain team members – this way, particular individuals must sign off on client content before it goes public. Sendible offers four plans for companies of different sizes:
- $25 per month for creator
- $76 per month for traction
- $170 per month for scale
- $340 per month for expansion
eClincher, like most social media management software, lets you schedule and publish posts, reply to social communications, and monitor your social media performance. eClincher differs from other programs in that it allows you to auto-post using smart queues and RSS feeds, has a media library for your photographs, and allows you to search for social media influencers. eClincher offers different plans:
- $59 per month for basic
- $119 per month for premier
- $219 per month for agency
SocialBee is a social media management application that claims to generate more leads with less work. Its key features enable users to create, organize, and share material across many social platforms from a single location: Facebook (Pages, Profiles, Groups), Twitter (Profiles), LinkedIn (Profiles, Pages), Pinterest (Boards), Instagram (Profiles), and even Google My Business. It’s even compatible with Buffer. One of the most popular aspects of SocialBee is the ability to recycle evergreen material while keeping it fresh by employing post variants. You may use SocialBee to post on a regular basis while maintaining a balanced mix of information in each area. Furthermore, the quality of assistance is a valuable asset of SocialBee. SocialBee offers different plans:
- $19 per month for bootstrap
- $39 per month to accelerate
- $79 per month for pro
The Buffer features a free plan that you may switch to after you’ve finished your free trial of the app. Buffer’s free plan, like Hootsuite’s, is ideal for small businesses with a limited social media presence. This subscription allows you to manage three social channels. You may plan up to ten articles in advance, and your Buffer dashboard is solely accessible to one person.
The free plan includes one user, three accounts, and ten queued posts per profile; the Essentials plan starts at $6/month per social channel and includes unlimited queued posts per profile, and the Team plan starts at $12/month per social channel and includes unlimited users.
In any case, you may get started with a 14-day trial, and all options allow you to directly schedule posts on the site. Buffer’s ambitions also include a publishing scheduling tool, a link shortener tool, and optimization tools for hashtags, tags, and mentions across platforms. All options include a browser extension, access to a mobile app, two-factor authentication, social media, and email support, and participation in the Buffer community.
Agora Pulse, like the other social media management solutions discussed above, is an all-in-one social media platform with scheduling, reacting, and reporting functions. Unlike the others, Agora Pulse offers various unique capabilities, such as competitor analysis and Facebook contest applications, for a relatively low cost. Agora Pulse offers different plans:
- $79 per month for pro
- $199 per month for premium
- Varies for enterprise
SocialPilot is an all-in-one social media marketing solution that assists digital marketing experts, teams, and enterprises in automating their social media management tasks. It assists marketers at every stage, from scheduling and posting content on their accounts to assessing the performance of their articles. Social Pilot is aimed at a broad audience, with price choices ranging from small companies to major corporations. What’s amazing is that there are no feature limitations—nearly anything that can be done at the highest level can also be done at the lowest. It’s just done on a lower scale.
- $30 per month for professional
- $50 per month for a small team
- $100 per month for agency
- Varies for enterprise
CoSchedule is more than just a social media management tool; it’s also a sophisticated calendar for managing all areas of your business. You can use CoSchedule to organize and collaborate with your team on social media postings, content, events, and tasks. CoSchedule is ideal for marketers who want to coordinate all of their initiatives (social media, content, events, emails, and so on) in one location.
Their ReQueue tool automatically finds the optimum publishing times for you and fills gaps in your social media calendar with your finest postings.
MavSocial is a social media management platform that focuses on visual content. MavSocial appears to be able to handle your Facebook advertisements for the higher-priced programs. Marketers may use the platform to curate and store content, plan and automate posts, communicate with audiences, monitor analytics, produce reports, and collaborate with team members. MavSocial presently supports the following platforms: Facebook, Instagram, Twitter, YouTube, LinkedIn, Tumblr, and WeChat. Among the features are:
- Material Management: Use AI-powered tagging to upload, store, and manage all types of content. – UGC Curation: Curate and receive rights for user-generated content. – License Content: Access millions of free stock pictures.
- Campaign Planner: Create and track social media campaigns across different networks, as well as display an overview with a calendar view.
- Participate: Respond to comments and messages on all social networks.
- Listen: Keep an eye on keywords, analyze trends, and participate in discussions about certain themes.
- Reporting: Examine results by content, post, network, or campaign.
Friends+Me is heavily focused on Google+, but it also allows you to plan material for other major social sites (except Instagram). Friends+Me offers scheduling for Google+ profiles, collections, communities, pages, and even GSuite Google+, as well as the ability to set up automation to re-post your Google+ posts to your other social media accounts, which is ideal for marketers that specialize in Google+.
Crowdfire has continuously added new features throughout the years. It not only enables you to schedule material, but it also allows you to manage your Twitter account (follow and unfollow) and suggest topics to share. Crowdfire differs from other social media management systems in that it allows you to link your blogs, YouTube channels, and online stores, and it will make social media postings for every change on your website.
Social Media Management Tools for Enterprises
These social media management tools make it easy to manage your following messages. Content for your various channels may be scheduled using social media management solutions. You may also monitor the performance of your postings and get ideas for fresh content.
The most effective social media management software integrates post-scheduling, analytics, and communication tools. There are several solutions available depending on your budget and individual requirements.
Oktopost is a social media management tool designed for B2B marketers who wish to create leads through social media and measure the commercial worth of their efforts. Oktopost features all of the capabilities that most B2B marketers would desire, from social media administration to marketing to staff advocacy.
Many leading publications, including The New York Times, National Geographic Channel, and Fast Company, use Social Flow as a social media publishing and advertising platform. SocialFlow is one of the top social media management tools for journalists and publishers looking to increase the reach or impressions of their content.
It takes a comprehensive approach to data and analytics, employing a custom algorithm to observe behavioral trends through social listening. Of course, such an algorithm cannot entirely incorporate marketing components such as brand positioning, therefore human intervention will always be required.
When the correct balance is reached, SocialFlow can manage parts that individuals struggle with, such as handling massive amounts of data and making rapid judgments. Meanwhile, company owners and social media managers can devote their limited time and resources to content production and strategy, leaving posting optimization and other large data-driven choices to their software.
Social Hub is a social media management platform designed for enterprises, organizations, and governments. Based on its target audience and clients, it delivers an efficient, scalable, and safe solution. Social Hub provides several benefits, ranging from making it easier for firms to manage their social networking presence across various sites to increasing engagement and encouraging cross-pollination. A Twitter follower, for example, may visit your hub and then follow you on Instagram, Facebook, and YouTube.
Sprinklr Social Cloud is part of Sprinklr’s product package that enables organizations to connect and service their consumers across any channel at scale. It helps corporate teams to efficiently interact as well as reach, listen to, and engage with consumers across more than 25 social platforms. The platform is a SaaS software with dynamic dashboards divided into sections:
- Modern Engagement is a social media management solution that enables organizations to manage social media across 35 channels, including Publishing and Engagement, Community Management, Distributed Engagement, and others.
- Modern Marketing: A content solution that enables organizations to provide the correct material to their consumers at the right time, as well as a slew of other features such as Digital Asset Management, Workflow Automation, and Content Analysis.
- Modern Advertising: A campaign management system that includes an ad composer, ad manager, an audience manager, a creative library, campaign execution, campaign optimization, earned reporting, and so on. Sprinklr claims that it enables accurate and targeted advertising efforts as well as the greatest ROI.
Falcon.io integrates everything a social media marketer needs in one platform: social media administration, engagement, analytics, customer experience management, and a DIY landing page builder. Falcon.io is a social media monitoring, interaction, publishing, analytics, and customer experience management SaaS software built for social media marketplaces. Falcon.io offers capabilities such as social media listening, interaction, posting, measurement, and customer data management with the goal of providing organizations with social media management tools for social media marketing and customer experience management. Marketers and businesses may use the app to create more tailored brand experiences across touchpoints based on richer consumer profiles.
HubSpot tracks all interactions, discussions, and audience members on your Facebook, Instagram, Twitter, and LinkedIn pages. It enables you to successfully target particular audiences with customized content by leveraging context from your CRM’s contact database as well as data from your Marketing Software. That is, you can manage your complete social media strategy — from planning to sharing to analysis — from a single, centralized location using HubSpot.
You can also utilize HubSpot’s social media management tools to convert your content offerings into social posts, schedule posts weeks ahead of time, and track trending keywords important to your brand and audience.
Spredfast is a social media software platform utilized by some of the world’s largest corporations, including Patagonia, LinkedIn, and Johnson & Johnson, to manage all parts of their social media presence. Spedfast is a social media management (SMM) platform that incorporates social media management, social listening, and social media analytics. It is primarily aimed at medium and big organizations. It enables its users to engage with clients and prospective consumers more effectively.
Spedfast offers business owners a full social media campaign solution that allows them to create, distribute, and synchronize marketing material across different platforms. The platform comprises three critical modules that allow users to accomplish large results: Conversations, which allows users to plan SMM campaigns; Experiences, which allows users to record the most engaging social material; and Sparks, which allows users to identify popular conversations.
NUVI delivers real-time data visualization and social media insights to assist you in making social media strategy decisions. It also gives you the skills you need to effectively publish and participate on social media. This tool is a social analytics and customer experience management platform. It is powered by a proprietary language engine that listens with industry-leading accuracy. NUVI assists you in listening, planning, publishing, engaging, analyzing, locating, reviewing, and capturing your path to improved customer experiences.
Likeable Hub, which starts at $299 a month, offers you hundreds of content ideas, assists you in generating referrals and leads, allows you to expand your social media reach and much more. Likeable Local is a social media management platform that assists small companies and marketing agencies in running ad campaigns, scheduling posts, and creating content for customer success. Users may utilize the collaborative platform to get new followers, improve their social media presence, and convert visitors into leads.
What Makes a Great Social Media Management Tool?
Great social media management solutions enable you to manage your social media presence from a single location. You can quickly automate, analyze, and control all of your accounts, allowing you to focus on providing content that your audience enjoys. The goal of social media management applications is to make maintaining your company’s social media presence simple and efficient. Most small companies do not have the resources or time to squander writing individual updates and checking in on each site several times each day. In order for a social media tool to be perfect, some criteria should be considered.
- Each app has to support at least three social networks. Facebook, Twitter, and Instagram. Support for additional networks or services was a plus, but it was not required for inclusion.
- It’s easy to lose track of time on social media, whether you’re posting for yourself or your company. It should not be a hands-on task that requires time each day. This meant that you needed social media management tools that would allow you to plan future posts and updates so that you could group your social media activity into a number of blocks each week. It would also be excellent if applications provide access to your social media inboxes separate from the distraction of the stream, allowing you to respond to consumers without becoming drawn in.
- Social networking should not be a game of chance. Varied types of information will elicit different responses from different audiences. The finest social media management solutions will provide thorough information on how your postings perform, making it easier for you to understand what material works best for your audience. (Unfortunately for marketers, not all social networks enable the same type of statistics, so you may not receive the same functionality across all social networks.)
- Finally, all of the apps have to be affordable for small and medium-sized enterprises. There are a plethora of enterprise- or influencer-focused applications available that demand exorbitant fees for functionality you’ll never use. Price was not as important as value for money.
It’s also worth mentioning that each app offers a free trial period or even a completely free subscription. So you can take advantage of them. You can also facilitate social media management by getting help from a performance marketing agency.