Last Updated on 2 months by Enise Ürek
Your website is one of the digital tools that represent you individually or institutionally. There are several advantages to having a powerful website design, both in the commercial world and in your personal life. There are millions of websites. Individually or institutionally produced content on websites raises the profile of persons or corporations in the digital realm and acts as a spokesperson. It’s also true that search engines favor websites that provide fresh, original information regularly. It is important to remember, however, that the digital world is a very competitive environment. So much so that 34% of internet users click on the first link that comes up in the search results. That’s why, in terms of increasing website traffic, your website must rank better on search engine results sites like Google. So, how can you increase website traffic (or simply the number of visits) and, as a result, its visibility?
Optimize Your Content / Pay Attention to On-Page SEO
After every online search, there is precise user intent. You should optimize your content according to the search intent while developing or upgrading it. Google measures user experience using a variety of algorithms. As a result, content that is relevant to a user’s search intent rises to the top among thousands of websites. When you consider the search intent when creating content for your website, search engines will find it relevant and rank you higher. If you haven’t yet chosen how to generate content that considers search intent, start by empathizing in the most basic way possible.
SEO is still a vital strategy. On-page SEO optimization doesn’t have to be time-consuming, and it may help you increase website traffic. You should execute on-site SEO optimization to rank higher in search results and attract more people to your website. Include keywords in the link text, titles, picture descriptions, and meta descriptions to accomplish this. Simultaneously, aim to lower the bounce rate on your website by providing internal links.
Publish More List Posts
List posts are articles written in a list style. A brief list of 10-20 items centered on a single subject is the most prevalent type of listicle. Modern listicles, on the other hand, are frequently augmented with additional information surrounding each item to make them more helpful. The following are some of the reasons why listicles are still a popular blog post format:
- People are pressed for time: A listicle is easy to scan and consume in the same way that bullet points may help individuals rapidly scan the most important bits of information. As a result, they’re ideal for people with short attention spans.
- Previewing is simple: There’s a reason why numbered lists are used in magazine content.
Steal Your Competitors’ Traffic Sources
You must pick the proper keywords to increase website traffic to your website. First and foremost, you should select keywords for which you may get high rankings. Aside from that, you should concentrate on keywords where your rivals have a stronghold. Many businesses shy away from creating strategies for competing keywords. You may, however, rank higher if you work harder on these keywords and post more content. Competitor analysis is a strategy that will always put you ahead of the pack.
Drive Traffic To Your Website From Forums
A forum is a type of online discussion board where individuals may ask questions, share their experiences, and talk about subjects of common interest. They can also assist you in forming an interest group around a certain topic. Start a discussion about a specific topic or debate solutions to common problems using the Forums program. You may discuss ideas, ask questions, and draw on the experience of others in your company by participating in a forum. That’s why it’s a pretty good method to increase website traffic from forums.
It’s not enough to provide great content and hope people will discover it. Using social media networks to promote your content is one of the most effective strategies to increase website traffic to your website. Short, quick (and enticing) links are great for Twitter, while Google My Business updates can help your site appear in local search results. If you’re a B2C goods firm, image-heavy social media platforms like Pinterest and Instagram might help you gain popularity.
Add “Share Triggers” To Your Content
Do you know that simple components may be incorporated into your content to make it more shareable? Share triggers are what they’re called. They’re elements in your content that encourage people to share it. Even better, they’re simple to make and effective. Also, share triggers don’t require a large following or email list to operate. All you need to know is how to put them to use.
Reduce Your Bounce Rate
The percentage of visitors to your website that leave without visiting another page other than the landing page is known as the bounce rate. Search engines favor websites with a low bounce rate. Bounce rates may be reduced by using high-quality photographs on your website, providing video content, and diverting visitors to relevant sites.
Make sure you completely apply your on-site SEO activities and handle your content with a holistic SEO strategy to lower the bounce rate. The percentage of visitors that leave your website without reading or scrolling further is known as the bounce rate. Your site’s bounce rate should be as low as possible.
- To maintain a low bounce rate, embed movies in content and employ pictures that drive people to scroll down.
- Analyze stats to see where people are leaving your pages.
- When readers are about to leave your site, use a popup that reacts to their departure intent to display them a popup.
- Calls to action are links that, when clicked, open in a new tab. The read streams will not be interrupted, and they will remain on the page.
Publish Long-Form Content
The length of your post is also a significant ranking element in search engines. To begin, you must create content that is the appropriate length to rank highly in search engines. The length of the content, on the other hand, varies depending on the subject. In certain themes, 500 words will be excessive, while in others, roughly 2000 words would suffice.
The ideal blog length for ranking high on Google has long been a source of debate. It’s difficult to come up with a definite response to this topic. Some people believe that a 500-word blog post is sufficient, while others believe that a 2000-word blog post is required.
Optimize for Google’s Mobile-First Index
In the internet ecosystem, the rate of mobile users is substantially larger than the rate of desktop users as of 2021. Websites with poor mobile optimization may suffer traffic losses as a result of Google’s Mobile-First Index upgrade, which was applied in the Google Search Console tool in 2018.
Make your website accessible to those who use a variety of operating systems and screen sizes. Make sure your website theme is responsive, and apply various mobile optimization studies to improve your consumers’ mobile experience. Giving customers a terrible experience results in a significant drop in visits. Because mobile-friendliness is an essential ranking element, you should make your site mobile-friendly.
- HTML5 should be used to create your mobile site. As much as possible, avoid utilizing flash because many devices, such as the iPhone, do not allow it to be loaded.
- Use pop-ups sparingly. They appear great on a computer, but when seen on a mobile device, they might irritate consumers.
- Make your site responsive so that you may have a flexible and customizable design that changes depending on the size of the screen.
- Because the visitor will not be using a keyboard to navigate your site, make it simple for them to do so.
Create an Active YouTube Channel
If you want to increase the number of visitors to your website, YouTube is a terrific place to start. With all of the blogging and emailing, guest posting and directory citations, sponsored search, and paid social, YouTube often gets overlooked when it comes to increasing website traffic. YouTube, like any other social media channel, provides another way for consumers to find your website and learn more about your company. But, unlike other social media platforms, YouTube has certain distinct benefits over Facebook, Twitter, and LinkedIn.
Share Videos On LinkedIn
Videos, like any other medium, are becoming increasingly engaging. Finding the right channels to connect you to your audience is critical if you’re thinking about developing your business. Movement, innovative graphics, and a compelling narrative are the future of entertaining content, with a dash of personality thrown in for good measure – yes, businesses can show off their personalities. Videos, without a doubt, can better express emotions. Here are some of the benefits of using LinkedIn videos:
- Standing out: Communications tend to repeat themselves, thus how you deliver your message is more critical than ever.
- Keeping up with developments: Social media standards are important in B2B as well.
- Providing high-quality content: Films allow you to demonstrate the sincerity of your message and to share a range of thoughts with your audience.
- Building brand recognition: It’s always desirable to associate a corporation with a face and strong moral principles.
- Building authority in your field of expertise: By sharing your knowledge, people will have a better understanding of how your organization can assist them;
- Increasing engagement rates: It’s simpler to start a discussion with a real person than it is with a faceless brand, and videos humanize businesses faster than any other sort of content.
Publish Viral Content / Creating influential content
Viral content is a name given to online content that spreads rapidly through social media networks, news sites, e-mail newsletters, and search engines. A single piece of viral content may increase brand recognition and increase website traffic to your website significantly. And, compared to paid marketing, viral content is quite inexpensive because the majority of traffic originates from social sharing.
For a variety of reasons, content becomes viral. Another attribute is entertainment value; others include utility, information, aesthetic merit, perspective propagation, and shock value. The sharer’s audience and reputation are also important factors in viral content. Social influencers have created an online presence through many channels and big followings on social media platforms like Facebook and Twitter, and their followers see them as an authority. Social influencers are extremely helpful to anybody who wants their content to reach a broad audience because of their ability to reach vast numbers of individuals who trust their thoughts. Influencer marketing aims to capitalize on its value by targeting such people.
Start Guest Blogging
Writing a guest post on a popular website may help you improve blog traffic while also helping to promote your brand. Guest blogging has a lot of advantages. You may position yourself as an authoritative figure in your business, create relationships with other thought leaders in your sector, and expose your brand to an altogether new audience by sharing your expertise on other firms’ websites. Additionally, incorporating guest pieces on your site will allow you to provide your readers with unique viewpoints and fresh information.
Invite Others to Guest Blog on Your Site
When you request someone from outside your organization to create a blog that will be published on your website, this is known as guest blogging. Typically, the writer will work in the same industry as the company or be an expert on topics related to it. It’s a two-pronged practice when it comes to guest posting. Invite others in your niche to write on your own, in addition to sharing information on other sites. They are likely to share and link guest posts, thereby bringing additional visitors to your site. Make sure you only post high-quality, unique content without spammy links, as Google crashes low-quality guest blogs.
The number of sites linking back to you isn’t the only factor that affects the strength of your link profile. Your internal link structure can also have an effect. Keep an eye out for internal linking possibilities while generating and posting content. This not only aids SEO but also provides a better, more beneficial user experience, which is the cornerstone of increasing website traffic.
Don’t Neglect Email Marketing
Many businesses are so focused on utilizing content marketing to attract new customers that they disregard more traditional marketing strategies. Even a marginally successful email blast can result in a large increase in visitors. Just be careful not to bombard your employees with emails on every new development at your firm. Also, don’t underestimate the power of word-of-mouth marketing, especially from people who are happy with your products or services. You may also increase website traffic by sending a pleasant email reminder about a new service or product.
Make Sure Your Site is Responsive
The days of browsing the internet just on desktop computers are long gone. Mobile devices are used to access the internet by more people than ever before, and requiring your visitors to pinch and scroll their way across your site is practically begging them to leave. Even if you only have a simple website, it must be accessible and comfortable to see on a variety of devices, including tiny smartphones.
Target topics with search traffic potential
You should write about what matters to you and what you want to write about when creating your content. That does not, however, imply that those topics will rank well in search engines. You must identify and find themes with SEO potential for your website to rank well on the Search Engine Results Page.
Finding a relevant topic is crucial to excellent SEO. The relevance of a topic is determined by the brand’s specialization and the target audience. However, the term’s ranking potential, volume, click-through rate, and keyword difficulty are all factors to consider. To get to the first page of search engine results, you’ll need to locate high-ranking themes.
Make Sure Your Site is Fast
For a user to spend time on your website, site performance is critical. Websites with a fast page opening speed provide a better user experience. According to statistics from around the world, one out of every two internet visitors abandons a website after viewing a page for more than three seconds. If your site takes forever to load, your bounce rate will be extremely high. Make sure that your pages are technically optimized, including picture file sizes, page layout, and third-party plugin functioning. It’s preferable if your website loads quickly.
As a result, page speed is a measurement of how quickly your page’s content loads. Page speed is another important consideration when it comes to offering a better customer experience. Check and enhance your page load speed and server response time on both mobile and desktop to ensure that no users abandon your site owing to sluggish loading times.
Update “Expired” Content On Your Website
When contrasted to the current content on your website, the outdated information may be pushed to the background in search engines. You may do this by updating your content. This is a technique that only a few website owners employ. While doing so, you may add new stuff to expand your existing content and replace obsolete information with current information. You may both raise the page’s value and offer it as fresh content this way.
Post Useful Content On Reddit
Reddit is a platform that mixes online content, social news, a forum, and a social network into one massive beast. Members can add content to the site in the form of photographs, text, videos, and links if they are registered. This meritocracy guarantees that interesting content climbs to the top and dull stuff sinks to the bottom. As a result, most online memes and viral phenomena originate on Reddit. Producing useful content on this platform is a good option to increase website traffic to your website.
Answer questions on Quora
Users can obtain responses to their inquiries on Quora, a question-and-answer website. Users produce, modify, and organize all of the information on the site, which means it is created, modified, and organized by the same people who use it. Answering the questions asked here causes people to notice you and therefore visit your website.
Post On Medium
Medium is an open-access social publishing platform. Anyone may contribute, and popular themes on Medium include everything from mental health to social media, as well as international events and breaking news, as well as productivity hacks. Posting on this platform encourages people to visit your website.
Post On Instagram
The more you share posts on Instagram and the more you appear in front of your target audience, the more your awareness increases. This way, more people visit your website. Also, the following are some of the ways to increase website traffic with Instagram:
- The ‘link in bio’ strategy is the most typical approach to direct Instagram followers to your website. You may put one clickable link in your Instagram bio, so make the most of it.
- Create Instagram images that sell. A call to action and your website URL may be layered immediately into an attractive photo.
- Instagram video brings digital storytelling to life. Three times as many inbound links are generated by Instagram videos than by image uploads. So it’s definitely worth the time to make a 15-second tale.
Implement Google Search Engine Optimization (SEO)
Search engine optimization is the process of making your website more search engine friendly, according to Google. Google search engine optimization is the process of optimizing your website for Google search results rather than search results from other search engines like Bing. Keywords are frequently used to achieve this purpose. Someone enters a search query when looking for something. Whether it’s a painting company or a landscaping firm, you’re searching for the keywords that make up that search query like a business. Your content will be shaped by those keywords. But Google SEO involves more than keywords. Therefore, you can perform the optimization more successfully by working with an SEO agency.