When the brand first met us, they were trying to increase site traffic and quality leads. Together with our team, we have determined that the reason why they are not in the position they want is due to the lack of SEO work. The site’s problems included:

• Lack of content on category and product pages.
• Non-optimized titles.
• Low website speed.
• Non-optimized images.
• Missing structured data.
• Crawl budget spent on low value pages.

Our team set out to:

• Improved on-site SEO optimization.
• Focused on SEO for category and product pages.
• Unbranded search engine increased its visibility.
• Images have been optimized.
• Structured data study was conducted.

Our team has conducted a Site Audit and provided a list of suggested improvements for:

• Missing meta description, duplicate meta descriptions, meta tags too long or too short.
• 404 errors.
• Pages with errors in sitemap.xml.
• Pages with low word count.
• Pages with missing, incorrect or incompatible H tags.

While our team was carrying out the optimisation work on the website, they were also monitoring their competitors. They were particularly interested in their traffic insights, such as:

• Estimated monthly traffic
• Traffic sources
• Keywords that we think will have the most conversion

Using the Semrush Domain Overview, our team focused on competitors with high traffic on unbranded keywords. Then, we continue our way by examining competitor pages that have good positions in the areas we want to rank. This process continues continuously in order to catch up with the current competitors in the sector.

Our team also uses this tool to track the brand’s keyword performance on a daily basis. They tracked page rankings to make sure landing pages get organic traffic. Necessary updates were made in terms of design and content according to the progress.

In this direction, +45 ranking increase was achieved in 17 of the targeted keywords. In addition, while there were large increases in 12 keywords, the pages created for these keywords were in the top 3 in the ranking results.