When the brand first met us, they were trying to increase site traffic. Together with our team, we have determined that the reason why they are not in the position they want is due to the lack of SEO work. The site’s problems included:

• Cannibalization.
• Non-optimized titles, H1s and meta descriptions.
• Lack of industry-related content.
• Non-optimized images.

Our team set out to:

• Improved on-site SEO optimization.
• Optimize images.
• Product industry-related content.
• Merge contents.

We conducted a Site Audit and provided a definitive list of suggested improvements for:

• Duplicate content
• Meta descriptions are missing, others are too long or too short
• H1s are missing, others are too long or too short
• Pages with low word count
• Broken links
• Cannibalization
• 404 errors

While implementing the changes to the website, our team was keeping an eye on their direct competitors. They were particularly interested in their traffic insights, such as:

• Estimated monthly traffic
• Traffic sources
• Top keywords
• Backlinks

First, by performing a Backlink Gap analysis, the backlinks that were present in the competitors but not in the brand were analyzed.

Using the Semrush Domain Overview, our team focused on competitors with high traffic on unbranded keywords. Then, we continue our way by examining competitor pages that have good positions in the areas we want to rank. This process continues continuously in order to catch up with the current competitors in the sector.

Our team also uses this tool to track the brand’s keyword performance on a daily basis. They tracked page rankings to make sure landing pages get organic traffic. Necessary updates were made in terms of design and content according to the progress.

Throughout this process, blogs were published regularly and internal links were made to landing pages. Thus, as the blogs gained traffic, we also strengthened the authority of the landing pages.

Accordingly, ranking increases were achieved in 18 of the targeted keywords.